Over the next ten years, a new generation of legators will emerge – the Baby Boomers. Anecdotal evidence suggests that this large, wealthy and confident population will think, feel and act significantly differently to the current legator cohort. But what will this group leave want to behind them? What will this mean for charitable legacies? And what messages and marketing mechanisms can charities best use to influence them?

This project set out to prove (and in some cases confound!) some of the well-established assumptions about the Baby Boomer generation. It has also helped to move our current understanding forward, by drilling down into previously unplumbed attitudes and behaviours around legacy giving.  The research was commissioned by a consortium of 28 charities. An executive summary report is available exclusively to Remember a Charity members - for more details, contact susanne@rememberacharity.org.uk.