Research
Managing bespoke research projects on emerging issues, to understand opportunities and challenges.
In Memoriam Insight
In 2011 we launched a year-long project to map, measure and research the growing in-memoriam giving sector. Our analysis involved a variety of approaches, including original donor research, good practice case studies and performance benchmarking. This significant new project was supported by 22 founder-charities. We are currently inviting new members to join the 2012 programme. For more information, click here.
Baby Boomers and Legacies
Over the next ten years, a new generation of legators will emerge – the Baby Boomers. Anecdotal evidence suggests that this large, wealthy and confident population will think, feel and act significantly differently to the current legator cohort. But what will this group leave want to behind them? How has the crunch affected their assets and attitudes? What will this mean for charitable legacies? And what messages and marketing mechanisms can charities best use to influence them? Working with a group of 30 charities over a three year period, this project set out to prove (and in some cases confound!) some of the well-established assumptions about the Baby Boomer generation. It has also helped to move our current understanding forward, by drilling down into previously unplumbed attitudes and behaviours around legacy giving. For a copy of the first project report, click here.
The Scottish Legacy Market
Hard data on local legacy markets is often hard to come by. But recently, Legacy Foresight carried out some detailed analysis of the Scottish legacy sector, providing useful insights which could be extended to other parts of the UK. The analysis showed that when it comes to the number of gifts left in wills and the legacy income received, Scotland is 'punching below its weight'. Click here for a ranking of the top 50 charities by Scottish legacy income in 2007/8.