We examine patterns by charity size, age and sector and debate the drivers of past and future income.
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In a fast-changing environment, the reports help to understand trends and manage expectations.
Our flagship benchmarking programme, in operation since 1994. Today, our consortium has grown to 82 charities, representing over half of all UK legacy income. Last year our members received £1.7bn in legacy income and more than 50,000 bequests.
Comparing and contrasting the ways charities are investing in legacy marketing activities, at what scale, and how effective they are at generating a response.
Our first international benchmarking programme, run in partnership with European legacy expert Arjen van Ketel. We work with a group of leading Dutch charities to analyse and research legacy giving in the Netherlands.
Starting in September 2023 this project is designed to help charities better understand the world of legacy marketing, benchmark their performance across a range of marketing metrics and to provide them with data to build a robust business case for legacy investment.
The deadline to sign up is 28th July 2023. At a cost of £3000+VAT per charity.
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