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Benchmarking

Analysing performance data from groups of charities to provide a timely snapshot of the latest trends

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We work with groups of charities to monitor and benchmark trends in legacy and in-memory giving.

We examine patterns by charity size, age and sector and debate the drivers of past and future income.

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In a fast-changing environment, the reports help to understand trends and manage expectations.

Legacy Monitor UK

Our flagship benchmarking programme, in operation since 1994. Today, our consortium has grown to 83 charities, representing over half of all UK legacy income. Last year our members received £1.4bn in legacy income and 54,000 bequests.

Legacy Marketing Benchmark

Comparing and contrasting the ways charities are investing in legacy marketing activities, at what scale, and how effective they are at generating a response.

Legacy Monitor NL

Our first international benchmarking programme, run in partnership with European legacy expert Arjen van Ketel. We work with a group of leading Dutch charities to analyse and research legacy giving in the Netherlands.

The Legacy Market Outlook 2022-2026

Our latest forecast for the UK legacy market is out today, predicting that average annual income from charitable bequests will rise by 26% to £4.2 billion for the next five years.

The Legacy Market Outlook 2022-2026 factors in current legacy trends, projected number of deaths and the most likely economic conditions, together with estate administration issues to predict the number and value of future charitable bequests.

Our Economist Jon Franklin says:

“There are several factors that will influence the legacy market over the coming years, not least the potential impact of the crisis in Ukraine on the stock market and elevated death rates linked to covid. But the underlying drivers of legacies remain robust and even in our most pessimistic scenario we expect to see considerable growth both in the number and value of legacy donations for charities.“

Annual charitable bequests to reach 134,000-137,000

Over the next five years, we anticipate that charities will see an average of 134,000-137,000 bequests per year.

Thankfully, the number of UK deaths dropped well below their peak of the pandemic at 689,000 in 2020 to 666,000 in 2021. However, last year’s figures remained 10% higher than during the pre-pandemic years of 2015-2019. And, sadly, projections from the Office of National Statistics suggest the number of deaths will remain slightly elevated in 2022, before returning to a more gradual long-term upward trend.

Franklin adds:

“Usually we see a close relationship between the number of deaths and bequests, but that hasn’t translated here – and that’s largely due to delays in the estate administration processes. This is not just at probate, but the backlog in registering deaths, preparing estates and IHT processing too.

“While the timings and extent of this shortfall is uncertain, there may well be another 30-40,000 bequests in the system. So, we’re expecting to see some element of catch-up as more of these work their way through the system and that could be a welcome boost for charities.”

House and share prices bolster legacy values

When it comes to legacy values, the key economic drivers of house and share prices are expected to continue to perform relatively well, although the crisis in Ukraine creates some uncertainty. Considering the underlying economic conditions, we are likely to see the value of residual bequests rise by around 13% over the five-year period.

While the central outlook predicts average annual legacy income of £4.2 billion, pessimistic and optimistic alternative scenarios see that income ranging between £4.0 billion to £4.4 billion a year (growth of 21-30%).

Commenting on the findings, Rob Cope, Director of Remember A Charity, says:

“The UK public is hugely generous when it comes to gifts in wills and this growth really will be vital for so many fundraising organisations in the years ahead.

“But with more and more charities moving into the market, fundraisers will need to ensure that legacies are firmly on the radar of their own supporter base and across their communication channels if they are to maximise that growth. This means continuing to champion the message and conveying just how important that income will be in supporting their mission for generations to come.”

Institute of Legacy Management CEO Matthew Lagden adds:

“The predicted rise in legacy income is fantastic news for the charity sector. Legacies make up a large percentage of charitable income, so the importance of gifts in wills should not be underestimated.

“These generous donations will enable charities to continue the amazing work they do across the country and further afield. Much of this work simply wouldn’t be possible without the gifts left to them in wills.”

Find out more about our forecasting services

Here at Legacy Foresight, we offer in-depth market forecasting, research and analysis of the legacy market. Our UK forecasts are updated annually, with a detailed report provided to charities within our Legacy Monitor consortium.

Find out more about the Legacy Monitor and how you can join here

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Other Benchmarking News

The Legacy Market Outlook 2022-2026

29.03.2022

Legacy income rallies 12.5% in 2021 bounce-back

24.02.2022

The Legacy Market 2021 and beyond

20.10.2021

Coming soon… Legacy Marketing Benchmarks 2021!

22.04.2021

Legacy Market Outlook 2020-2025

29.03.2021

Legacy Monitor: latest trends

23.02.2021

Legacy Market Review: Five top take outs

19.10.2020

Legacy income down 1%

05.10.2020

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