Legacy Journey is our new online platform designed to track the communications received by legacy and in-memory donors throughout their supporter journeys.
Legacy Journey is a consortium-based product and will give visibility of every member’s legacy stewardship communications across all channels and all legacy segments.
Understanding what good stewardship is, and how to apply it to an engaging and inspiring supporter journey is vital but difficult to do. Legacy Journey sets out to help you answer these questions and ultimately improve the chances of an individual leaving a gift in their will.
Legacy Journey will enable legacy fundraisers to:
- Ensure their planned supporter experience matches the experience received
- Ensure GDPR compliance and that internal data ownership rules are followed
- Learn from peer charities about the breadth, frequency and ‘quality’ of communications, and gain inspiration for creative and copy
- See how legacy communication trends across the consortium are changing over time
“Legacy Journey provides hard evidence on the ways that charities are communicating with their legacy supporters, and the responses they receive.“