As in the UK, gifts in wills are a significant source of funds for major Dutch charities. In 2015, the 100 largest legacy charities received €270m in legacy income; representing 23% of their fundraising income and 10% of total income.
Our latest donor research shows that the number of Dutch people open to the idea of writing a charitable will is very low compared to the UK – just 4% had written a charitable will and another 13% would consider doing so in the future. However our studies have uncovered much potential for Dutch legacy giving, particularly if charities choose to collaborate in initiatives such as awareness-raising campaigns and free will schemes.
How it works
Legacy Monitor Netherlands covers three main elements: the outlook for the Dutch legacy sector; Dutch peoples’ behaviour and attitudes to will-making and charitable legacies; and Consortium members’ legacy performance and marketing activities.
As in the UK, we produce an annual analysis of the Dutch legacy sector, drawing on market data from the Central Bureau on Fundraising (CBF) and detailed performance benchmarks from our member charities. To raise understanding of donor behaviour and attitudes, we also commission original consumer research, working with specialist local suppliers.
Each charity receives:
- A group presentation and discussion
- An annual benchmarking data set
- A set of presentation slides
- A summary report for senior management
Want to know more?
Legacy Monitor Netherlands operates on an annual cycle, February - September. New members are invited to join each autumn. If you would like to know more about the programme, contact Legacy Monitor Netherlands Programme Manager Arjen van Ketel, or visit our Dutch website for more information.