We’ve recently worked with the Macular Society on developing their in-memory programme. Here’s what Julie Edwards, Legacy and In Memory Fundraising Manager had to say about their Health Check.

“We found the In-Memory Health Check incredibly helpful. Our income from in memory donations had been increasing but we knew there was more we could do. We just weren’t sure where to start. The expertly and sensitively handled Health Check enabled us to evaluate all aspects of our in-memory fundraising, from how colleagues across the charity felt about our work, to our long-term stewardship of donors. It told us where we were performing strongly, encouraging us to build on our strengths, while indicating where we might do better. It provided insight and expertise which will prove invaluable as we develop our in memory fundraising this year and next. The recommendations of the Health Check – and its associated online content assessment report – will really help us develop a stronger in memory offer to families in future.

“The online content assessment took a thorough and objective look at our offer to families and donors, going into detail about each in memory page of our website and highlighting improvements that might be made. We were given illustrations from other websites doing what we wanted to do, but better, which will be a helpful point of reference when we redesign our website later this year. With our website the first point of contact for many bereaved families, the content assessment will really help us to make it the best possible experience for first time visitors as well as those more familiar with us.”

A Health Check can kick-start your planning by indicating the main strategic actions you should take next. It could be the all-important first step in getting the most from every aspect of your in-memory fundraising.

If you’re at a pivotal stage of your in-memory fundraising and would like more information, get in touch with Kate Jenkinson.