In-Memory Insight is a programme to map, measure and research in-memory giving and fundraising. We work closely with a learning circle of leading British charities – over 80 in the past 10 years – who agree to pool their budgets, experiences and data to help build evidence and insight.
We have compiled a report from our research and findings which you can download below. This report summarises the headlines emerging from our ten years of donor research. We are grateful to our learning circle members for agreeing to share these findings more widely.