We are delighted to announce the appointment of strategic insight specialist Anna Turner as our new Head of Research and Insight at Legacy Foresight.

Having joined the team this month from the global marketing agency Ogilvy, Anna brings over 20 years’ research experience to the role, bridging high-profile charity and private sector brands, as well as national government campaigns.

Highly accomplished at strategic brand development and planning, Anna excels at helping teams better understand their audiences and consumer behaviour through qualitative and quantitative research. In her time at Ogilvy, she worked as a strategist and insight specialist on major brands and organisations including Dove, Boots, Nestle, The Samaritans, WWF, WRAP and The Home Office. Anna is also a mentor with the global education network, World ORT.

Anna Turner Head & Shoulders Image

Anna Turner, Head of Research and Insight at Legacy Foresight, says: Having spent the last 20+ years in Advertising as a strategist and research and insight specialist, I’ve worked on a huge variety of different brands. The projects I’ve always enjoyed the most, were ones with social purpose at their heart. Joining the wonderful Legacy Foresight team provides me with the unique opportunity to put my skills and experience into practice in a new context, and work with amazing charities to help advance the understanding of Legacy and In Memory giving. Legacy Foresight’s research and the work of the whole Legacy Futures Group  is all about helping charities maximise their possibilities and I’m really excited to be part of this.”

Anna will be working closely with Legacy Foresight’s Research Director Sue Pedley, who will be stepping down at the end of the year, after more than 14 years with the business.

Legacy Foresight’s Research Director, Sue Pedley, welcomes Anna saying: “I’m so pleased that Anna has joined our team. She will bring not only many years of experience, but also new ways of thinking and working to our projects. I have loved my work at Legacy Foresight, but it’s time to hand over to some new blood so I can spend more time skiing! Anna and I will be working together until the end of the year, as she transitions into my role. Anna is already making a difference and I know she will do a great job.”

Meg Abdy, Director of Legacy Foresight adds: We are delighted to have Anna join our growing team. She has fantastic experience of working with blue-chip clients, including some well-loved charities. Her research, insight and communications skills will add value to consortium and consultancy projects across the Legacy Futures Group.

 “We will be so sorry to lose Sue, who has been instrumental in shaping Legacy Foresight’s research programmes over many years. However, we plan to say our good-byes properly when the time is right, and we know her many fans will join us in wishing her well.”