Our Marketing Evaluation service provides a quantitative assessment of the impact on legacy income of additional investment in legacy marketing. To do this, we need to look at over a 40-year period as this is the time it takes to see most of the return on legacy investment.
This work can help you prove the case for legacy investment through answering such questions as:
- How much legacy income can you expect over the next 40 years if you carry on as you are now in terms of legacy marketing?
- How much additional income might you see over this time period if you increase your investment in legacy marketing?
- What is the ROI of the additional legacy marketing?
- How quickly that investment will pay back?
- How does this vary by channel of investment?
- What are the key levers you can pull to improve the return on investment?
- What KPIs should you be tracking to monitor your return?
“Legacy Foresight’s bespoke long-term forecast provided us with invaluable insight and clear direction. We will use this service again and recommend it wholeheartedly to other charities.”
Legacy Marketing Manager