Charities are advised to have conversations with their supporters about how they can be involved in delivering services digitally and harness the effectiveness of their online fundraising.
Arguably charities’ biggest asset is their core users. It is this group of vital stakeholders who donate regularly, are active service users and are strong supporters of charities’ key messaging.
They can be instrumental in helping charities develop, improve services and bolster fundraising efforts.
It is a relationship that can be significantly enhanced amid the Covid-19 pandemic and as lockdown eases.
Legacy Foresight, who analyse the charitable legacy market, along with a consortium of 55 leading national charities and hospices, has set out to gain a full understanding of what constitutes effective in- memory stewardship from the both charities’ and the donors’ perspective.
The research used a combination of best practice charity case studies, charity surveys and in-depth supporter interviews to reveal why good stewardship is a vital element of in-memory fundraising.
Article in full, here.
A report from Legacy Foresight says tribute funds have a strong symbolic function for donors.
Charities should look to promote tribute funds in order to attract more legacy donations and help donors “cut through darkness and grief”, according to new research.
In a new report, In-memory Through the Pandemic, the legacy consortium Legacy Foresight says tribute funds are powerful tools that have healing power and strong symbolic function in encouraging memories of loved ones.
The legacy consortium studied how the crisis had affected 55 of its member charities’ in-memory income and activity since the start of April.
Good stewardship is a vital element of in-memory fundraising, research by Legacy Foresight and its consortium of 55 charities and hospices has found.
Legacy Foresight and its consortium set out to gain a full understanding of what constitutes effective in-memory stewardship from the both charities’ and the donors’ perspective. The research used a combination of best practice charity case studies, charity surveys and in-depth supporter interviews.
News in full here.
Legacy income could decrease by up to 23% this year, which is less than earlier figures had suggested, a legacy consortium has said.
Legacy Foresight updated its five-year projections for legacies and said the impact of the crisis could be less severe than expected. Its April forecast put the drop in legacy income for 2020 between 8% and 27%.
New figures released today project a decrease of between 4% and 23% instead. A Legacy Foresight survey of 12 charities found that in the first six weeks of lockdown, like-for-like cash legacy income was down by 18%.
Jon Franklin, economist at Legacy Foresight, said: “Although this fall is significant, it’s not as severe as expected, which is heartening news for legacy managers and finance directors. “We expect the situation to improve over the coming months, as charities continue to adapt their systems for collecting cash and recording bequest numbers in the new environment.”
The impact of the coronavirus pandemic on charity legacy income is less bad than previously thought, experts say.
The charity legacy consortium Legacy Foresight said at the end of April that legacy income could fall by between 8 and 27 per cent over the following year because of the Covid-19 outbreak.
But the latest figures from the consortium estimate that legacy income, which was worth £3.2bn in 2019, could shrink by between 4 and 23 per cent this year because of the virus.
Legacy Foresight said the average value of residual bequests was likely to drop by between 3 and 7 per cent in 2020 because of the impact of the crisis on house prices and share prices.
Legacy Foresight has updated its projections of the impact of the coronavirus on UK legacy incomes, taking account of the latest available economic, demographic and administrative information.
They show mixed performance across these three factors since the last forecast, with the position improving in some aspects and weakening in others.
Overall, its latest forecasts for 2020 are slightly more optimistic than those produced in April, while over the five-year forecast period it continues to expect total legacy incomes to grow, reaching £3.6bn to £3.8bn by 2024.
As in April, it has developed two five-year scenarios for the UK legacy market: a relatively optimistic scenario which assumes that the government’s Covid-19 response is more successful and a relatively pessimistic scenario where Covid-19 proves more challenging to control both in the UK and across the world.
Charity legacy income could shrink by more than a quarter this year because of the effects of the coronavirus pandemic, experts have predicted.
The charity legacy consortium Legacy Foresight said at the end of March that legacy income could fall by between 3 and 9 per cent over the following year because of the Covid-19 outbreak.
But the latest figures from the consortium estimate that legacy income, which was worth £3.2bn in 2019, could shrink by between 8 and 27 per cent this year because of the virus.
Legacy Foresight said that between 5 and 10 per cent of bequests it would normally expect to be notified to charities in 2020 could be delayed because of administrative difficulties caused by Covid-19.