These are often rolling programmes which evolve over time, each year building on the findings of the year before.
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A collaborative approach that cuts costs, save time and creates opportunities for joint campaigns
Collecting hard evidence on the size, shape and scope of in-memory giving in the UK
We’ve partnered with Legacy Voice to mystery shop the top 50 legacy charities and produced a report to help you create great legacy communications that inspire your donors.
Who are the 'invisible' legators? What motivated them to leave a gift? And how do they want charities to communicate with them?
Baby Boomers represent a key audience for legacy fundraisers. Understanding their lifestyles, attitudes and priorities is crucial to your future income
Understanding legacy stewardship from the charities’ and the donors’ perspective
What is the future potential for legacy and in-memory giving from minority faith groups? How can fundraisers engage sensitively and effectively with these donors?
Many of the charitable legacies received today were first written into wills 10, 15 or even 20 years ago. However, as we move further into the 21st century, the will-making landscape is transforming, with significant legal, social, economic and technological changes all making an impact. At the same time, British charities are shaping the changes taking place.
The Charitable Wills in the 21st Century project explored will-making and charitable legacies, both now and into the future, considering the implications for legacy fundraisers and managers.
The project was funded by a consortium of 30 leading charities, who have agreed to share six key lessons with the sector, in our Charitable Wills in the 21st Century Briefing Report.
Charitable wills after the pandemic?
Given the extraordinary circumstances surrounding this year’s project, burning new questions have emerged, which we intend to explore in Phase 2 of this research.
How will the will-making industry and legacy donors’ needs evolve in the aftermath of the pandemic? What will this mean for legacy fundraisers, operating in such a tough and uncharted environment? Once the immediate crisis is over, we will explore these issues in more detail. We hope that you will join us. Get in touch with Caroline Waters for further information.
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