These are often rolling programmes which evolve over time, each year building on the findings of the year before.
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A collaborative approach that cuts costs, save time and creates opportunities for joint campaigns
Collecting hard evidence on the size, shape and scope of in-memory giving in the UK
We’ve partnered with Legacy Voice to mystery shop the top 50 legacy charities and produced a report to help you create great legacy communications that inspire your donors.
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Baby Boomers represent a key audience for legacy fundraisers. Understanding their lifestyles, attitudes and priorities is crucial to your future income
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Scotland accounts for 6% of gifts in wills and 7% of all UK legacy income. What’s driving this important market, now and into the future?
Understanding legacy stewardship from the charities’ and the donors’ perspective
What is the future potential for legacy and in-memory giving from minority faith groups? How can fundraisers engage sensitively and effectively with these donors?
We are pleased to announce that our In-Memory Insight programme 2020/21 started in September with 41 charities in the learning circle. This includes four new joiners, Action on Hearing Loss, Dementia UK, Macular Society and Sobell House Hospice.
This year’s research will focus on how fundraisers can adapt to the in-memory landscape after the pandemic. The emphasis will be on the impact on the in-memory giving landscape over the next 1-3 years, providing practical ideas about what to do next and looking at the challenges and opportunities charities will face.
The programme will examine how in-memory supporters and fundraisers have adapted to the new environment. It will identify new trends likely to have lasting impact on remembrance and in-memory giving. It will also outline what a charity’s role can be in providing opportunities to give as part of the grieving process and the implications for resources and support.
The research will reflect on what the experience teaches us about new ideas or new ways of connecting with in-memory donors in the future, developing ideas on longer-term trends. The learning circle is aiming to identify new forms of remembrance that may become part of the future in-memory landscape and new ways of connecting with tomorrow’s in-memory donors.
Our first learning circle workshop will take place virtually in November; we will release a summary of our findings from the project to the wider sector in the summer of 2021.
Since the In-Memory Insight programme started ten years ago, over eighty charities and hospices have taken part.
If you’re interested in updates on this work or would like more information about joining future cycles of In-Memory Insight, please subscribe to our newsletter.
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