These are often rolling programmes which evolve over time, each year building on the findings of the year before.
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In-Memory Insight is a consortium research programme of leading national charities and local hospices, that explores the size, shape and scope of in-memory giving in the UK.
Hard evidence is used to inform in-memory fundraising strategies and convince senior management of the value of in-memory giving, which is estimated to be worth in excess of £2bn per year.
This year’s research will focus on how fundraisers can adapt to the in-memory landscape after the pandemic.
The emphasis will be on the impact on the in-memory giving landscape over the next 1-3 years, providing practical ideas about what to do next and looking at the challenges and opportunities charities will face.
Starting in autumn 2020, the programme will:
Since the In-Memory Insight programme started ten years ago, over eighty charities and hospices have taken part.
Tish Ley, In-Memory Engagement Manager at Guide Dogs, says: “Since Guide Dogs became a member of In-Memory Insight, our annual in-memory income has almost doubled. This is a direct result of implementing a new strategy and supporter journey, building on the lessons the research provided.”
She continues: “In-Memory Insight provides a strong foundation for in-memory giving for all charities. It is a catalyst for larger charities to commit time and space to grow giving. Fundraisers at smaller charities can take away simple ideas, implement them and have an immediate impact.”
Anyone interested in finding out more is invited to get in touch with Caroline Waters, Research Programme Manager.
You can download a copy of the proposal here.
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