How it works
Legacy Fundraising 2.0 is a rolling research programme, with each year building on the one before. The pilot programme launched in 2020, which laid the foundations by collecting evidence on the current scope of digital legacy fundraising, as well as conducting ‘social listening’ research into the conversations taking place on social media around legacy giving.
During 2021/22 we will be focusing on two key issues:
- Understanding digital legacy stewardship
- Developing digital legacy benchmarks.
We use a wide range of research methods as appropriate, including:
- Desk research – to uncover important underlying issues to explore in our own research, and to identify interesting sources and experts to draw upon
- Expert panels – to stretch and challenge our thinking, including inviting key experts to attend project workshops and feed into project findings
- Focus groups and depth interviews – to understand donors’ motivations, experiences and expectations
- Consumer surveys – to track the incidence and value of giving by method
- Social listening research – to uncover the key topics, emotions and behaviour driving
- online conversations around a specific topic
- Best practice and case studies – to establish the current status of fundraising across our learning circle members, and to find the most innovative and effective strategies
- Benchmarking – to measure the prevalence and cost of the fundraising approaches used, and the responses achieved
- Group discussion – bringing charities together to share ideas and challenges
All learning circle members receive
- 3 reports summarising key messages from the member survey, case study conclusions and supporter research.
- Detailed benchmarking results (if data is provided)
- Presentations and workshop notes (PDF)
- Workshop recordings
- A summary report aimed at senior managers and trustees
- Access to the Legacy Foresight Client Area
- Regular newsletters and project updates
The cost per organisation for the 2021/22 cycle will be based on their average voluntary income (i.e. income from donations and legacies) in the 3 financial years 2017/18 – 2019/20, based on published accounts data stored on the Charity Commission Register of Charities:
Over £10m: £3,000+VAT
Under £10m: £2,000+VAT
Want to know more?
If you’d like to find out more, please get in touch with Caroline Waters.