The Invisible Legator project set out to investigate the many charity legacies which apparently arrive out of the blue; whether from known supporters who had not disclosed their gift, or from people who cannot be traced on charities’ databases.
Anecdotal evidence has long suggested that many charitable bequests are from people with no clear connection to the charity concerned, and this startling statistic was confirmed in Legacy Foresight’s 2016 Legacy Marketing Benchmarks study. Analysis of 34 leading legacy charities’ data showed that half of all the legacies received were from people apparently ‘unknown’ to them; a further third of all gifts in wills were from supporters with no obvious legacy interest. This was the starting point for our research.
While the legacy groups vary, the reasons for choosing a charity do not